Social media marketing is quickly becoming the biggest avenue for large and small brands alike to reach would-be customers. With millions upon millions of daily users across an array of popular sites and apps, there is no shortage of people to target and ways to do it. Competition is fierce, however, so any business looking to compete on the timeline needs to stand out and grab people’s attention. A focused and eye-catching social media marketing strategy can elevate your business tenfold if used correctly.
You probably already knew that mastering social media marketing was key for any business that wants to succeed in 2020. You probably also know that Facebook has a ginormous amount of users, with almost 2.5 billion people using it every month. But perhaps you didn’t realize the true number of people that routinely use Facebook to interact with businesses. Did you know that two-thirds of users visit a local businesses Facebook page one a week?
Your customers are already out there scrolling through Facebook searching for businesses like yours. A clear, concise and focused Facebook marketing strategy is the most effective way to target this existing audience. Considering the sheer number of users alone, it’s hard to argue with Facebook when they suggest that your business page is a cornerstone of your online identity.